Challenge
A new headquarters at Casablanca Finance City is a statement of intent, and press coverage framed AstraZeneca's inauguration around the company's 25-year milestone.
The brief for September 20, 2024: national coverage in Arabic, French and English, spanning radio, print and web, with the inauguration itself run as a full media event.
Approach
DaBuzz managed the complete media campaign: coordinated journalist interviews with regional president Rami Scandar, on-site media management throughout the inauguration, and full photography and videography coverage.
The announcement travelled in Arabic, French and English, reaching national radio as well as print and web titles.
Results
26 media placements across print, radio and web, including national radio coverage on SNRT and a Le Matin feature that alone drew 1.1M impressions.
Coverage ran from Challenge and La Vie Eco to Menara, Al Bayane, Infomediaire and Panora Post, with Assabah and Femmes du Maroc among the titles carrying the story.